The May 2017 issue of The Writer is chock full of helpful and interesting articles! Since I’m working to pay off debt incurred from e-publishing Perceval’s Secret, I was particularly interested in the article, “Going Rogue: Is Self-publishing right for you?” In this article, Kerrie Flanagan compares the traditional publishing model and the self-publishing/independent model, covering all aspects of production, publication, marketing/promotion, and distribution. I recommend this article highly, highly, highly — especially for anyone who believes it doesn’t cost much at all to self-publish.
It depends, of course, on what you want. If you just want to publish an e-book, your costs may not be that high compared to a paperback or hardcover. I took the advice and suggestions of others, some were writers I knew who’d been successful with self-publishing, and made certain that I found a good-to-excellent editor and a collaborative cover designer for my e-book. Editors can be expensive, anywhere from $1,000 to $10,000 depending on what you want and who it is. Shop around, but also shop local if you can. I’m fortunate to live in a literary urban area full of colleges and writing resources. The cover design for me was actually the least expensive cost. I went with a designer who’d done a friend’s book covers. There are writers who are talented in design also, and they can design their own covers, saving money there.
My next expense was to turn my Word document into ePub and Mobi files for Kindle and other e-readers. For me, this was a painful learning experience. Fortunately, I found an excellent and very patient formatting company, BookNook.biz. Because I had not cleared my Word document of all icky formatting glitches, and Word is notorious for them, there were all sorts of issues with the electronic formatting that cost me more to fix than it would have if I’d cleared the Word document at the beginning. I didn’t know. I paid for my ignorance. It won’t happen again. Some writers know a lot about formatting or aren’t scared off by the conversion process. They will save some bucks by doing the conversion themselves.
Flanagan doesn’t go into the cost of ISBN numbers, registering your novel with the US Copyright Office, and marketing/promotion costs. The last can cost you significantly more than producing the book, depending on what you want, of course. I worked in advertising at one point in my life and know a bit about marketing. The most important thing about marketing that you need to know is that unless you are famous or have an irresistible platform, it’s going to be very difficult making yourself heard in the cacophony of promotion at any given moment. In the US, at least 50,000 books are published every year. You’ll be competing with all of them for readers’ attention and hard-earned money. Adjust your expectations for sales accordingly.
With traditional publishing, the writer has no up front costs as with self or independent publishing. The writer also doesn’t have the control that she has as an independent publisher. Traditional publishers take over all the production, with some limited input from the writer about covers, titles, and then proofing galleys. They will also provide very limited marketing and promotion, but are honest with writers that they depend on them for the bulk of this work. It can take up to 2 years for a traditional publisher to publish your book. If you do it yourself, it can be done in 3-6 months. Perceval’s Secret took 8 months because I slowed the editing and revision process at the beginning.
There is one important thing that traditional publishers (and literary agents) do that writers cannot really do on their own. That is: tell a writer if a book is in publishable shape or not. Even before I contracted to work with my last editor, I’d already been through several edits including a really close line edit. I knew that there would be no major changes or issues for that last edit. There was polishing, however, and that is an important process also. In the last few years, I’ve been asked to read self-published books on occasion. I love helping out a fellow writer, especially if a book is truly worth the attention my review might be able to get for it. But in all cases, the books were in such terrible shape with grammar, language, sentence and paragraph construction, narrative structure, and in one case, checking facts, I was shocked. How could a writer allow their work to be published like that? So I’d caution anyone thinking of going the self-publishing route to be absolutely certain that their writing is the best it can be, and do not depend on self-publishing services to provide competent editing for you. Find your own professional editor.
As I mentioned at the top, I’m still paying off the debt I incurred for publishing Perceval’s Secret in digital form. I’m coming up on the end of the promotional period on July 1 for the 0% interest rate from the credit card I transferred the debt to (it was originally on another credit card with high interest). I set up a GoFundMe project to raise the funds to pay off this debt, so if you’d like to help out, every $10 or $20 will be a big help. It’d be great if I could raise another $600 in the next couple weeks. The GoFundMe page is here. Thank you! Or please buy Perceval’s Secret at Amazon or B&N, and leave a review there after you’ve read it.