It’s April 14 and outside my windows heavy snow falls at a brisk pace. As the snow accumulates, whitening the world, I am trying to make sense of the results of the free promotion I ran for Perceval’s Secret, March 23 through April 7 (and actually into April 8 for a while). I had not set any specific goals for this promotion because it was an experiment. I did have some questions I wanted to answer:
Is it worth it to have Perceval’s Secret on sale at Kobo International (Kobo.com)?
Kobo continued to perform as it has from the first day in March 2014 that I put Perceval’s Secret on sale. That is, a big fat zero. To my knowledge, Kobo has not provided any kind of supportive promotion, i.e. included the book with other similar books in emailings to potential customers. I do know that Kobo has set up an arrangement with another online store to sell my novel also. To my knowledge, sales at that other online store have been zero. As a result of this continued poor showing, I took my novel off sale at Kobo last Sunday.
Why did I choose to use Kobo initially? I wanted an online bookstore that would cover foreign markets for the ePub format (the same as Nook). That was Kobo International.
How does B&N.com stand against Amazon?
It surprised me that the free sales at B&N were also zero during the promotion. When I first launched the novel, I did have some sales at B&N; and with a promotion I did for book clubs, people who owned Nooks almost equaled those who owned Kindles. So I’m mystified by this result to the promotion. I’d hoped to move more at B&N and possibly garner some reviews at B&N as a result. I’ll leave the book on sale there because now it’s the only place anyone can purchase the ePub format of the book.
Does Amazon really dominate the online book market as much as I’d heard it did?
According to the results of my free promotion, the answer is yes. KDP Support was not very easy to work with, since they would not allow me to change the price to $0 myself (as the other two online stores did), and they kept claiming that the links I provided showing the book at $0 on sale at B&N and Kobo actually showed it as not being free. It left me thinking that KDP Support (which I’m convinced is based in India since all the names were Indian) had a real passive-aggressive way of dealing with people.
I did not sign up for KDP Select because I chose to sell an ePub edition as well, so Amazon was not the only online store that was selling the book, and in order to be in KDP Select, Amazon needs to be the sole seller. If I’d chosen Amazon as my only online seller and I’d joined KDP Select, there would be more promotional opportunities through Amazon for me. As it is, to my surprise, Amazon has begun sending out promotional emails that include Perceval’s Secret at the top of a long list of books. Thank you for that, Amazon.
The really good news is that over the 2-week period of the promotion, Amazon sold 245 free copies of Perceval’s Secret. That’s 245 more people (I hope) that now own the book and will read it (I hope). I also hope that out of those 245 people, some of them will be moved to write reviews of it for Amazon, or maybe even GoodReads, too. Or maybe even send me a note, either via this blog or via the Perceval Books Facebook page.
As a result of the BookBub Follower promotion run by LitRing that I participated in during the first week of my free promotion, I now have an email mailing list of BookBub people who read thrillers. I plan to use this list in some way, perhaps sending out emails to this list for future promotions. Also as a result of the BookBub Follower promotion, I increased the number of my followers at that site by 156. My expectations for that promotion had been very low, so that number was a nice surprise. I also followed back everyone who followed me and had a public profile.
So, I consider this a good beginning to a year of promoting Perceval’s Secret.