Category Archives: Marketing

Is Anyone Out There?

Photo: NASA

One of my lifelong interests is stars, planets, galaxies, and everything about them. Today, I saw an article about seeing the light from galaxies that were formed over 3 billion years ago. They are so far away from us, it has taken 3 billion years for their light to reach us. Distance in the universe often confounds my imagination. I was thinking, in response to that article, that the blinking lights in the night sky that have always fascinated me are not necessarily single stars but probably entire galaxies. Those tiny blinking lights. Does sentient life in those tiny blinking lights ever look to their sky and see us?

As a writer, I often feel like a tiny blinking light in a massively gigantic universe, and I’ve struggled to find how to be inviting as a writer and encourage readers to read my stories. After all, as a tiny blinking light I am most likely an entire galaxy of planets, stars, black holes, and stardust. And I’m really not 3 billion years away, I’m right here. My stories are right here, too. But how would I ever know if anyone came to visit?

Is anyone out there?

Hope Clark, in her Funds for Writers newsletter several weeks ago, wrote about her perception that nobody is reading anymore. She has that perception because she’s not receiving the responses that she used to receive — at her blog, via email, with book reviews. If people are reading, she’s concluded, they’ve stopped “talking” about it.

Photo: Marina Shemesh

She has a point, but I’m not certain that I agree completely. It’s only been in the last 10 years or so that I’ve considered responding to an author about a book of theirs I’d read. Before that, I read and read, and it never occurred to me to try to reach out to an author to let him or her know how much I enjoyed their work. Now that I’m an author myself, I know how it feels to read a person’s review of my work, or to have a reader comment here, or to send me an email. It’s wonderful to know that my work has been read. Like most writers, I don’t like writing and sending my stories into the black hole at the center of our galaxy and never knowing what happened. Up until 10 years ago, though, I would have said isn’t that to be expected?

Now, we have so many ways to connect with people whether or not they are strangers.  One of the things that I learned over 10 years ago — and it made me want to find a cave somewhere in which to write — was that writers must be accessible in some way to publicize their writing. Traditional publishers expect writers to market their work as well. So writers need websites and/or blogs. They need author pages at all the places online where books are sold, and they need to be an active presence on GoodReads, Facebook, Twitter, and any other social media they can find time to join and be a presence on. It exhausts me just thinking about it.

One of the things I decided to do, though, to be a presence as a writer is to write reviews of books I’ve been reading. I read voraciously — new and old books, fiction, nonfiction, good and bad. I post my reviews at GoodReads, and then if the book is relatively new, I try to also post the review where others will see it and can immediately buy it, like Amazon and B&N. What a difference it would make if all readers took a half hour (or less) after reading a book and reviewed it online? It’s not a big deal, either, and doesn’t have to be a Pulitzer Prize-winning review. Just what you thought of the book and why, and if you’d recommend it or not.

Writers will know then that their work hasn’t disappeared down a black hole, and they are not alone, a tiny blinking light far away in a black sky.

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A Week Later — Was the Free Promotion a Success?

It’s April 14 and outside my windows heavy snow falls at a brisk pace. As the snow accumulates, whitening the world, I am trying to make sense of the results of the free promotion I ran for Perceval’s Secret, March 23 through April 7 (and actually into April 8 for a while). I had not set any specific goals for this promotion because it was an experiment. I did have some questions I wanted to answer:

Is it worth it to have Perceval’s Secret on sale at Kobo International (Kobo.com)?

Kobo continued to perform as it has from the first day in March 2014 that I put Perceval’s Secret on sale. That is, a big fat zero. To my knowledge, Kobo has not provided any kind of supportive promotion, i.e. included the book with other similar books in emailings to potential customers. I do know that Kobo has set up an arrangement with another online store to sell my novel also. To my knowledge, sales at that other online store have been zero. As a result of this continued poor showing, I took my novel off sale at Kobo last Sunday.

Why did I choose to use Kobo initially?  I wanted an online bookstore that would cover foreign markets for the ePub format (the same as Nook). That was Kobo International.

How does B&N.com stand against Amazon?

It surprised me that the free sales at B&N were also zero during the promotion. When I first launched the novel, I did have some sales at B&N; and with a promotion I did for book clubs, people who owned Nooks almost equaled those who owned Kindles. So I’m mystified by this result to the promotion. I’d hoped to move more at B&N and possibly garner some reviews at B&N as a result. I’ll leave the book on sale there because now it’s the only place anyone can purchase the ePub format of the book.

Does Amazon really dominate the online book market as much as I’d heard it did?

According to the results of my free promotion, the answer is yes. KDP Support was not very easy to work with, since they would not allow me to change the price to $0 myself (as the other two online stores did), and they kept claiming that the links I provided showing the book at $0 on sale at B&N and Kobo actually showed it as not being free. It left me thinking that KDP Support (which I’m convinced is based in India since all the names were Indian) had a real passive-aggressive way of dealing with people.

I did not sign up for KDP Select because I chose to sell an ePub edition as well, so Amazon was not the only online store that was selling the book, and in order to be in KDP Select, Amazon needs to be the sole seller. If I’d chosen Amazon as my only online seller and I’d joined KDP Select, there would be more promotional opportunities through Amazon for me. As it is, to my surprise, Amazon has begun sending out promotional emails that include Perceval’s Secret at the top of a long list of books. Thank you for that, Amazon.

The really good news is that over the 2-week period of the promotion, Amazon sold 245 free copies of Perceval’s Secret. That’s 245 more people (I hope) that now own the book and will read it (I hope). I also hope that out of those 245 people, some of them will be moved to write reviews of it for Amazon, or maybe even GoodReads, too. Or maybe even send me a note, either via this blog or via the Perceval Books Facebook page. 

What’s Next?

As a result of the BookBub Follower promotion run by LitRing that I participated in during the first week of my free promotion, I now have an email mailing list of BookBub people who read thrillers. I plan to use this list in some way, perhaps sending out emails to this list for future promotions. Also as a result of the BookBub Follower promotion, I increased the number of my followers at that site by 156. My expectations for that promotion had been very low, so that number was a nice surprise. I also followed back everyone who followed me and had a public profile.

So, I consider this a good beginning to a year of promoting Perceval’s Secret.

Last Day! PERCEVAL’S SECRET is Free!

Today is the final day you will be able to get Perceval’s Secret for FREE!

At Amazon here.

At B&N.com here.

At Kobo.com here.

Despite working with Amazon KDP Support, I was unable to convince them to match the free price at other Amazon sites in Europe, India, Australia, Canada, and Mexico. As I’ve offered earlier, if anyone in these countries would like a free copy for their Kindle, please contact me at percevalbooks dot com and include your country of residence in your request. Anyone who can, please purchase your free copy for Kindle from Amazon US. Copies of Perceval’s Secret are available for other e-readers from either B&N.com or Kobo.com.

Once this promotion is over and I’ve had a chance to take stock, I’ll report on whether or not it was a success.

Thank you to everyone who has already gotten their free copy! I hope you enjoy reading it!

“Perceval’s Secret” FREE through April 7!

Perceval’s Secret is FREE through April 7 at B&N.com, Kobo.com and Amazon.com

Synopsis: In June 2048, American Evan Quinn conducts the Vienna Philharmonic Orchestra in Vienna, Austria as Americans and Chinese conduct talks in that city about their economic relationship to prevent a global economic meltdown. Evan defects to be free of American oppression and brings a “Day of the Jackal” secret with him that could demolish the talks and ignite a global war. Viennese Police Inspector Klaus Leiner, convinced Evan is an American spy, especially after CIA operative Bernie Brown takes an interest in him, organizes a surveillance operation to collect evidence for his arrest. Evan must stay ahead of the police and CIA while establishing his new life and music career. He believes he’s left America behind but has he? Whom can he trust? Finally, he realizes that his secrets could make him his own worst enemy or provide his best chance for survival.

Pricing update: As of March 25, the only Amazon site offering Perceval’s Secret for free is Amazon US. 

Sampling of Reviews at Amazon:

“A dense psychological suspense thriller full of surprises.”

 A chilling story of the world’s near future, with an emphasis not on the amazing technology, but on the personal relationships people have with technology, politics, and each other.”

This book is a well-crafted spy mystery/cold war drama with interesting details about classical music, conducting, and levels within people. It also works in post traumatic stress from a non-military vantage point. The ending leaves this open for additional books and I hope to see a new one.”

Do you like to read suspenseful novels that take you into a different world of experience as well as a different country? If so, check out my thriller novel Perceval’s Secret. It’s available at Amazon, B&N.com and Kobo.com for FREE through April 7, 2018.

 

Nothing Stops the Books Giveaway: Want to win a Kindle Oasis?

In addition, if you’re a member of BookBub.com (or want to become a member), there’s a big promotion going on from March 23-29 sponsored by LitRing. You can enter a drawing to win one of two Kindles Oasis by clicking on C. C. Yager’s name on the giveaway page here. Her BookBub author page will come up and just click to follow her there. Voila! You are now entered to win a Kindle Oasis!

 

After entering the drawing, hop over to Amazon or B&N.com  or Kobo.com and get your FREE copy of Perceval’s Secret to read!

Lengthening Shelf Life Part 2

Last week I wrote about promotional options for older books and factors to think about before launching a promotion, based on an article I’d read in the June 2017 issue of The Writer by Brian Feinblum entitled “Shelf Life: How to Promote an Older Book.” This week, it’s time for me to look at my strategy compared with what Feinblum suggests in his article.

Updating the Book

Feinblum spends a lot of time in his article on this option. Updating means taking the book off sale first, then doing revisions, changing the cover and/or cover copy, changing the price, among other possible changes. If there’s significant revisions to the text, the updated edition could qualify for its own ISBN and its own publication launch. Updating also includes publishing other editions such as an audiobook.

As I’ve mentioned on this blog before, my goal is to publish a paperback edition of Perceval’s Secret. I’ve been considering what I’d need to do to accomplish this goal once I’ve paid off my debt. First, I’d need to format the book for paperback publication. I’d probably return to the people who formatted my manuscript for the e-book. I’d need to return to my cover designer and request a full cover, i.e. front, spine, and back. I’d need to write the back cover copy, including any positive blurbs from existing reviews. I already have an ISBN for a paperback edition. Finally, I’d need to choose where/how to publish the paperback. Right now, CreateSpace is at the top of my list, but I’d want to research other possibilities.

While updating a book or publishing a different edition would provide the opportunity for another launch, there is a cost associated – I have yet to do a cost estimate for each step – as well as a time cost.

 Write a Spin-off Version

This option requires writing another book. While this is a good idea, it has the same costs in time and money that updating the book has. I’ve played around with writing a novel in which Bernie Brown is the protagonist – maybe a prequel type novel – or a novel that explores the relationship between Evan’s father, Randall, and Evan’s mentor, the composer Joseph Caine. For the moment, however, I need to focus on finishing the remaining novels in the Perceval series first. It’s possible that getting the second and third books out into the world will help sell the first.

 Sell Foreign Rights

Actually selling foreign rights, film rights, audio book rights, or any of the other rights I own for Perceval’s Secret could give the book a boost in attention and sales. Feinblum suggests it could be easier to sell in smaller countries or just other countries. If it becomes a bestseller in another country, that could be an effective selling point for the book in America. There is a logistical issue with this option – I don’t have the connections necessary to sell foreign or any other rights. I suppose if I had a literary agent, he or she could assist with this, but I don’t have one at the moment.

 Tie the Book to Current Events

I have been utilizing this option as much as possible, especially at the Perceval Novels Facebook page where I post news stories and then comment on how Perceval’s Secret is related. I’ve also written posts at this blog tying the novel to current events. It’s been kind of spooky at times that political events or trends that I had imagined for my America 2048 have been happening.

Why would a stranger care about this book?

This ultimately is the question every writer needs to be able to answer for marketing and promotion. What is the primary benefit of this “product” for the consumer? For Perceval’s Secret, the reasons for a stranger to care about this book would include an imaginative view of the near future, an interesting and different setting in the world of classical music, suspense, twisty surprises, and a story that will stick to your bones.

 Here are My Resources that offer opportunities for free promotion:

  • Facebook Page
  • Anatomy of Perceval Blog
  • LinkedIn
  • GoodReads: encourage followers
  • Amazon Author Page
  • BookBub Author Page and promotions related to it
  • Publishers Marketplace
  • Book Reviews
  • Gina Hunter’s Blog: Eyes on Life

 My next task is to take my resources and develop a promotions plan using them. Then to implement the plan over the next 2-3 months.  I’ve already signed up for a promotion at BookBub to increase my followers there to get some attention.

It’s been a very helpful exercise to go through Brian Feinblum’s article and ask myself how his ideas and suggestions relate to my promotion efforts for Perceval’s Secret. I hope my exercise has given you thoughts and ideas for your own promotion efforts!