Tag Archives: Marketing

Mid-Year Writing Update

Last week I was working hard on revisions and used all my weekend time for that kind of writing rather than writing blog posts. This week it’s time to take stock. How’s the writing going this year? Any significant accomplishments?

Non-writing Employment: The first three months of this year, I was working hard on the search for a fulltime job after losing the job in December that I’d landed in April 2017. In March, I accepted a fulltime position with a state health licensing board as their office administrative support. It’s a small office (only three of us) and the work doesn’t follow me home which is wonderful. It’s also far less stressful than the previous job had been. The schedule is not very conducive to writing at the computer during the week but I do an awful lot of writing in my head. Being happier and more relaxed at this job has given me more energy to pour into my writing on the weekends. I may still need to sell some possessions for my financial health which is fine — cleaning out the clutter is always good!

Perceval Novels:
Perceval’s Secret remains on sale (only $2.99!) at Amazon and B&N.com. After running a “Free” promotion last spring and seeing where people went to get their copy of the novel, I removed it from Kobo International. The reviews continue to be good to excellent!  I’d love to hear from readers through reviews at Amazon and B&N, or at Goodreads.

I continue to research and plan promotions for 2018.  I participated in a BookBub promotion also last spring that increased my number of followers there. BookBub also provided a list of those followers from that promotion who are particularly interested in thriller fiction.

As for the other novels in the series, I’m now starting to work on the revision of the first draft of Perceval’s Shadow, the second novel in the series. This is the year of revision work!  I’m sure that as I work on the revision, I’ll also be writing notes for the other three novels in the series. It always amazes me how my opening one door in my imagination can also open other doors to other projects.

Marketing: As I mentioned above, I ran a “Free” promotion for Perceval’s Secret this past spring.  I learned that most people gravitate to Amazon despite the book also being free at B&N and Kobo. I wrote about the results of this promotion and my response to it here.

I’ve been happy that people at my new job have been interested in my writing. I know of one person who bought Perceval’s Secret and read it. She talked with me about her response to it and I loved hearing from her! I still need to utilize the marketing tools at GoodReads, LinkedIn and Publishers Marketplace.  I continue to promote the novel on Twitter and Facebook.  I’ve been writing more posts at the Perceval Novels Facebook page, too.  Please go and like it, and visit often for updates on the novels.

New Novel Project: This project remains on the back burner this year. I still plan to transform my original screenplay, Over the Rainbow, into a novel. I love the story, the main character, and the potential of it, so I hope to be able to work on it soon.

Debt from Publishing Perceval’s Secret as an e-book: I finally finished paying off the credit card debt that I incurred when I published Perceval’s Secret. I still have substantial debt, but it’s not from publishing. I don’t know when I’ll publish the novel as a paperback. It’s still one of those things that I want to do but don’t have yet the money to do.

Short Stories: Lots of success to report here! I finished the revisions of Light the Way.  It is now ready to submit. I spent some time researching possible markets for it, and now I just need to pick one and start the submission process. I also finished the revisions of The Negligee. I’ve decided that this short story falls within the horror genre and I need to research markets for it. I finished the first draft of Aanora and two revisions. Right now, it’s in the hands of a beta reader. I expect that I’ll be doing at least two more revisions before it will be ready for publication.  I’ll be very happy to start getting more of my fiction out in the world.

Blogs: I’ve been participating in a blogfest called #We are the World Blogfest at the Eyes on Life blog (as Gina Hunter) for the past year or so, finding positive stories about humanity and sharing them on the blog. That’s all I’ve been writing at that blog and I’ve lost readership there. So, I will probably end my participation and return to my former commentary format with “The Successful Patient” posts as well as the current events and society commentary. I’ve been struggling with time — having the time to work on my fiction — and blog writing has taken more of a back seat to the fiction writing this year. I still continue to write posts here at Anatomy of Perceval on Saturdays.

Essays/Paid Gigs: I’m only now beginning to figure out if I have the time to do some of these personal essays for ClassicalMPR or other online sites. So far this year, I haven’t had the time.

Journal Writing: I’d hoped to establish a regular habit of journal writing every Sunday, but have failed miserably at this.

The Successful Patient Memoir:
Nothing has changed on this project — still on the back burner.

Reading: My daily conmute during the work week gives me lots of time for reading and I’ve been enjoying that aspect of being back to fulltime employment. I shall exceed my 2018 Reading Challenge at GoodReads. Reading is such an essential part of being a writer, and I’ve enjoyed some wonderful and provocative books so far this year. You can check out my reviews of them on GoodReads, and give me a holler while you’re there!

I’m really looking forward to submitting the two short stories and the Aanora novella, and spending the rest of the year on Perceval’s Shadow!

Is Anyone Out There?

Photo: NASA

One of my lifelong interests is stars, planets, galaxies, and everything about them. Today, I saw an article about seeing the light from galaxies that were formed over 3 billion years ago. They are so far away from us, it has taken 3 billion years for their light to reach us. Distance in the universe often confounds my imagination. I was thinking, in response to that article, that the blinking lights in the night sky that have always fascinated me are not necessarily single stars but probably entire galaxies. Those tiny blinking lights. Does sentient life in those tiny blinking lights ever look to their sky and see us?

As a writer, I often feel like a tiny blinking light in a massively gigantic universe, and I’ve struggled to find how to be inviting as a writer and encourage readers to read my stories. After all, as a tiny blinking light I am most likely an entire galaxy of planets, stars, black holes, and stardust. And I’m really not 3 billion years away, I’m right here. My stories are right here, too. But how would I ever know if anyone came to visit?

Is anyone out there?

Hope Clark, in her Funds for Writers newsletter several weeks ago, wrote about her perception that nobody is reading anymore. She has that perception because she’s not receiving the responses that she used to receive — at her blog, via email, with book reviews. If people are reading, she’s concluded, they’ve stopped “talking” about it.

Photo: Marina Shemesh

She has a point, but I’m not certain that I agree completely. It’s only been in the last 10 years or so that I’ve considered responding to an author about a book of theirs I’d read. Before that, I read and read, and it never occurred to me to try to reach out to an author to let him or her know how much I enjoyed their work. Now that I’m an author myself, I know how it feels to read a person’s review of my work, or to have a reader comment here, or to send me an email. It’s wonderful to know that my work has been read. Like most writers, I don’t like writing and sending my stories into the black hole at the center of our galaxy and never knowing what happened. Up until 10 years ago, though, I would have said isn’t that to be expected?

Now, we have so many ways to connect with people whether or not they are strangers.  One of the things that I learned over 10 years ago — and it made me want to find a cave somewhere in which to write — was that writers must be accessible in some way to publicize their writing. Traditional publishers expect writers to market their work as well. So writers need websites and/or blogs. They need author pages at all the places online where books are sold, and they need to be an active presence on GoodReads, Facebook, Twitter, and any other social media they can find time to join and be a presence on. It exhausts me just thinking about it.

One of the things I decided to do, though, to be a presence as a writer is to write reviews of books I’ve been reading. I read voraciously — new and old books, fiction, nonfiction, good and bad. I post my reviews at GoodReads, and then if the book is relatively new, I try to also post the review where others will see it and can immediately buy it, like Amazon and B&N. What a difference it would make if all readers took a half hour (or less) after reading a book and reviewed it online? It’s not a big deal, either, and doesn’t have to be a Pulitzer Prize-winning review. Just what you thought of the book and why, and if you’d recommend it or not.

Writers will know then that their work hasn’t disappeared down a black hole, and they are not alone, a tiny blinking light far away in a black sky.

A Week Later — Was the Free Promotion a Success?

It’s April 14 and outside my windows heavy snow falls at a brisk pace. As the snow accumulates, whitening the world, I am trying to make sense of the results of the free promotion I ran for Perceval’s Secret, March 23 through April 7 (and actually into April 8 for a while). I had not set any specific goals for this promotion because it was an experiment. I did have some questions I wanted to answer:

Is it worth it to have Perceval’s Secret on sale at Kobo International (Kobo.com)?

Kobo continued to perform as it has from the first day in March 2014 that I put Perceval’s Secret on sale. That is, a big fat zero. To my knowledge, Kobo has not provided any kind of supportive promotion, i.e. included the book with other similar books in emailings to potential customers. I do know that Kobo has set up an arrangement with another online store to sell my novel also. To my knowledge, sales at that other online store have been zero. As a result of this continued poor showing, I took my novel off sale at Kobo last Sunday.

Why did I choose to use Kobo initially?  I wanted an online bookstore that would cover foreign markets for the ePub format (the same as Nook). That was Kobo International.

How does B&N.com stand against Amazon?

It surprised me that the free sales at B&N were also zero during the promotion. When I first launched the novel, I did have some sales at B&N; and with a promotion I did for book clubs, people who owned Nooks almost equaled those who owned Kindles. So I’m mystified by this result to the promotion. I’d hoped to move more at B&N and possibly garner some reviews at B&N as a result. I’ll leave the book on sale there because now it’s the only place anyone can purchase the ePub format of the book.

Does Amazon really dominate the online book market as much as I’d heard it did?

According to the results of my free promotion, the answer is yes. KDP Support was not very easy to work with, since they would not allow me to change the price to $0 myself (as the other two online stores did), and they kept claiming that the links I provided showing the book at $0 on sale at B&N and Kobo actually showed it as not being free. It left me thinking that KDP Support (which I’m convinced is based in India since all the names were Indian) had a real passive-aggressive way of dealing with people.

I did not sign up for KDP Select because I chose to sell an ePub edition as well, so Amazon was not the only online store that was selling the book, and in order to be in KDP Select, Amazon needs to be the sole seller. If I’d chosen Amazon as my only online seller and I’d joined KDP Select, there would be more promotional opportunities through Amazon for me. As it is, to my surprise, Amazon has begun sending out promotional emails that include Perceval’s Secret at the top of a long list of books. Thank you for that, Amazon.

The really good news is that over the 2-week period of the promotion, Amazon sold 245 free copies of Perceval’s Secret. That’s 245 more people (I hope) that now own the book and will read it (I hope). I also hope that out of those 245 people, some of them will be moved to write reviews of it for Amazon, or maybe even GoodReads, too. Or maybe even send me a note, either via this blog or via the Perceval Books Facebook page. 

What’s Next?

As a result of the BookBub Follower promotion run by LitRing that I participated in during the first week of my free promotion, I now have an email mailing list of BookBub people who read thrillers. I plan to use this list in some way, perhaps sending out emails to this list for future promotions. Also as a result of the BookBub Follower promotion, I increased the number of my followers at that site by 156. My expectations for that promotion had been very low, so that number was a nice surprise. I also followed back everyone who followed me and had a public profile.

So, I consider this a good beginning to a year of promoting Perceval’s Secret.

Being a Creative Writer in 2017

Yesterday, while cleaning out e-mail, I ran across several Funds for Writers newsletters I hadn’t yet gone through. One contained a brief musing from Hope Clark on “How to Make Time for Writing.” What really caught my eye were these 2 sentences: “When someone thinks writing is about squeezing it into an already busy schedule, they’ve already discounted it (the writing). Instead, writing ought to simply be more important than something they are already doing, and they stop doing that other thing because it just makes sense.”  To which I thought, “Clearly, Hope Clark doesn’t need to work to pay the bills like most writers in 2017.” Usually that “something they are already doing” is a fulltime job because writing doesn’t pay the bills.

Clark goes on to say: “Fulltime money means fulltime writing, and even so, fulltime writers struggle making enough income to live on.” I’ve been a fulltime writer. Most years I made $0 income from writing and lived off my retirement savings while I continued to write and seek out paying markets. The reality is that getting paid for writing, especially writing fiction, is a tremendous struggle nowadays, and I suspect it always has been. But you can write for free all you want on the internet of course, and websites will welcome your writing.

If you are a writer with a fulltime job to pay the bills like me, you know what I’m talking about. I’m fortunate if I can get an hour a day for writing, and afternoons on the weekends. That’s for the writing and research for writing. That doesn’t include marketing for Perceval’s Secret or promotion for it, networking for shorter pieces like essays and short stories, or reading.  I’m fortunate to have a commute of about 40 minutes in the mornings and 60 minutes in the evenings, so I’m able to read on the bus. If I didn’t have that commuting time, I’d not be reading either. I’ve thought of writing on the bus, but handwriting is hard because of the stops and starts, and bringing my laptop on the bus when I don’t use it at work ends up being too heavy and too much, and too much of a risk it’ll be damaged or stolen.

So, it’s fine to dream about writing fulltime, make money with your writing, and maybe even having a substantial readership someday. To get there you need not only hard work but time in which to do that hard work. Being a creative writer in 2017 means that you will be expected to do everything yourself: writing, publishing, marketing, promotion, and perhaps even distribution although Amazon has made distribution much easier as well as other online sites. And going into debt to do it all.

If you choose to go the traditional publishing route, you’ll need to secure representation from a literary agent which means research, writing query letters, sending query e-mails, and repeat. You could also research publishers to find out which ones publish your genre and accept unagented manuscripts. If you get an agent, then that agent starts shopping your manuscript around. Chances are, you’ll be asked to do more revision work on it as well. Let’s say your agent lands a publishing deal for you. The publisher’s editor now takes over your manuscript, perhaps will request more revision work. Writers working for the first time with a publisher won’t generally be given any say in the title of the book, the cover, and production decisions like font. You will be expected though by the publisher to market and promote the hell out of your book because the publisher won’t. But you won’t have to set up distribution yourself.

This is the reality of being a creative writer in 2017. And in my humble opinion, it’s perfectly OK to squeeze in writing in my busy schedule whenever I can because I need to write, I need to market my writing, and I need to keep writing. That is not discounting writing at all. I’m saying it’s important and as much a part of my life as the job I have to pay the bills.

Do you squeeze writing into your busy schedules? How do you do it? Do you think that’s discounting your writing?

 

 

 

How do you choose books to buy?

“Success is the ability to go from one failure to another with no loss of enthusiasm.”  — Winston Churchill

Sam Shepard

In another word, perseverance.  Success and what it means has been in the back of my mind this week.  Sam Shepard died as the week began, and reading about his life as a playwright, writer, and actor proved provocative to my mind. Shepard told an interviewer once that he felt most comfortable in the theater, writing for the theater. That made me ask myself where do I feel most comfortable in my creative life? How does that feeling relate to production and success? I know I am happiest when I am writing fiction.

This morning, I ran across a short essay by Hope Clark, a mystery writer who has a well-known newsletter called Funds for Writers. In this essay, Clark wrote about what the most important thing is about being a writer.  Is it getting credit for writing and publishing? Or is it giving the world a great story experience?

My next thought was that maybe success could be measured in just how great the story experience was that you’ve created. But how does anyone know that? And could one person’s great story experience be another’s failed story experience? Today, for example, I finished reading a novel that has won rave reviews and that I’d heard friends and acquaintances rave about for a long time.  I didn’t think it was that great at all.

I don’t rely solely on what my friends and acquaintances recommend when I’m looking for a great story. I read reviews, I subscribe to the NY Times Book Review newsletter, as well as reading the review sections of other papers and magazines. I have to admit that I don’t pay much attention to marketing blurbs or any kind of promotional pitches. What I pay attention to are the descriptions of the novel’s story, and then a little to genre. I love books, though, that blend genres or bend them. So I guess it’s important to know your own taste and interests before going off to Amazon or a bricks and mortar store to buy books. I do miss bricks and mortar bookstores where I could wander around and actually see, touch, and smell the books!

In her essay, Clark describes the kind of promotional copy that will turn her off a book, and the kind of promotional copy that will spark her interest. Her ultimate point in the essay, though, is that authors need to remember their responsibility to readers, i.e. to provide them with a great story they’ll be glad they paid good money for and spent their time reading. That whatever they say in their pitches and promotions, they focus on the story.

So, Mr. Churchill, I think I’d define success for a writer in this way: Committed to writing the best you can, knowing what makes your stories great,  giving your readers one great story after another, and attaining the recognition of being a writer who produces great stories, i.e. the kind of stories that people want to buy and read.

What draws you to a book? How do you choose the books you buy? What was the last great story you read? Please respond in the comments section!