Tag Archives: Marketing

How do you choose books to buy?

“Success is the ability to go from one failure to another with no loss of enthusiasm.”  — Winston Churchill

Sam Shepard

In another word, perseverance.  Success and what it means has been in the back of my mind this week.  Sam Shepard died as the week began, and reading about his life as a playwright, writer, and actor proved provocative to my mind. Shepard told an interviewer once that he felt most comfortable in the theater, writing for the theater. That made me ask myself where do I feel most comfortable in my creative life? How does that feeling relate to production and success? I know I am happiest when I am writing fiction.

This morning, I ran across a short essay by Hope Clark, a mystery writer who has a well-known newsletter called Funds for Writers. In this essay, Clark wrote about what the most important thing is about being a writer.  Is it getting credit for writing and publishing? Or is it giving the world a great story experience?

My next thought was that maybe success could be measured in just how great the story experience was that you’ve created. But how does anyone know that? And could one person’s great story experience be another’s failed story experience? Today, for example, I finished reading a novel that has won rave reviews and that I’d heard friends and acquaintances rave about for a long time.  I didn’t think it was that great at all.

I don’t rely solely on what my friends and acquaintances recommend when I’m looking for a great story. I read reviews, I subscribe to the NY Times Book Review newsletter, as well as reading the review sections of other papers and magazines. I have to admit that I don’t pay much attention to marketing blurbs or any kind of promotional pitches. What I pay attention to are the descriptions of the novel’s story, and then a little to genre. I love books, though, that blend genres or bend them. So I guess it’s important to know your own taste and interests before going off to Amazon or a bricks and mortar store to buy books. I do miss bricks and mortar bookstores where I could wander around and actually see, touch, and smell the books!

In her essay, Clark describes the kind of promotional copy that will turn her off a book, and the kind of promotional copy that will spark her interest. Her ultimate point in the essay, though, is that authors need to remember their responsibility to readers, i.e. to provide them with a great story they’ll be glad they paid good money for and spent their time reading. That whatever they say in their pitches and promotions, they focus on the story.

So, Mr. Churchill, I think I’d define success for a writer in this way: Committed to writing the best you can, knowing what makes your stories great,  giving your readers one great story after another, and attaining the recognition of being a writer who produces great stories, i.e. the kind of stories that people want to buy and read.

What draws you to a book? How do you choose the books you buy? What was the last great story you read? Please respond in the comments section!

Updates:

Image from Pixelstalk.net

Image from Pixelstalk.net

The last day of 2016. The prevailing feeling online is “good riddance” to this year. No doubt about it, 2016 has been a challenging year in many ways. Right now, I’m in a strange place because of the election. Back in June, I wrote about the election in terms of my work on the future world in the Perceval series. Now the election results have brought America maybe one step closer to the America I envisioned for 2048. Let’s hope not. It’s challenging me as a writer, thinking about protesting against the actions of the Trump administration through my writing, and realizing that I probably will not be alone in this. A friend recently asked me if I were prepared to be arrested. Wow. I never thought anyone would ask me that in America because I’m a writer.

My last writing update was in June of 2016. Time for another:

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Perceval Novels:
No new reviews at Amazon for Perceval’s Secret since June. I continue to search out book reviewers.  Sales continue to be slow at Amazon, and none at Barnes & Noble or Kobo.  If you have not yet bought your copy (only $2.99!), please do, and give it a read.  The reviews continue to be good to excellent!  I’d love to hear from readers through reviews at Amazon and B&N, or at Goodreads.

As for the other novels in the series, last spring I pulled out all my files for Perceval’s Shadow, the second novel in the series. My plan was to revise it during the summer, then move on to finish the first draft of Perceval in Love, the third book (I have half the first draft done already).  I did not accomplish this goal because I became caught up in the part-time job and a job search for a fulltime job, and I didn’t sit down and figure out when I’d be working on the novels. I hope to do better in 2017. I know that I feel much better physically and psychologically when I’m putting words on paper.

Marketing:

I continue to work as hard as time allows on marketing and promo for Perceval’s Secret.  I continue also to research free marketing and promo, especially online.  I need to talk more about the novel and hand out the postcards for it far more than I do.  Still need to utilize the marketing/advertising tools at GoodReads, LinkedIn and Publishers Marketplace.  Time has not been kind to me.  I continue to promote the novel on Twitter and Facebook.  I’ve been writing more posts at the Perceval Novels Facebook page, too.  Please go and like it, and visit often for updates on the novels.

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New Novel Project:

As a result of reading a couple of gothic romance novels this year, I’ve hatched an idea to transform a screenplay I’ve written, Over the Rainbow, into a novel. I love the story, the main character, and the potential of it, so I’ll be doing some foundation work on it in 2017.

Indiegogo Project now GoFundMe Project:

The one change I made in this area was the website I’d use for this project. I’ve had experience with GoFundMe, and I like the option to have ongoing fundraising rather than a deadline. All the rest is the same: I continue to pay off the credit card debt I’d been carrying from production, publication, and marketing expenses that I incurred to publish Perceval’s Secret as an e-book.  I’m now paying off the principal rather than having the interest eat into my payments, and I continue to pay more than the minimum each month.  I hate asking for financial help through crowd-source funding, but I don’t have the resources to deal with this all by myself.

Short Stories:

I completed a short story, Into the Woods, taken from some of my early work on Perceval’s Secret, and submitted it to a contest. I continue work on the science fiction short story, Light the Way.  For 2017, I plan to work more on short stories to get more of my writing out there for people to read. Short stories do not take quite as much time as novels to write.

Essays:
I continue to write posts at the Eyes on Life blog (as Gina Hunter) and here at Anatomy of Perceval.  My focus at the Gina Hunter blog has become a bit fluid: I continue to write “The Successful Patient” posts, but in addition I’m writing about the experience of being one of the Working Poor, so it’ll be about economics, money, working, etc. I think., and more about politics and how it affects the Working Poor. I hadn’t planned on getting into politics, but it looks like I’ll need the outlet for my outrage.

Paid Gigs:
I’ve written essays about my personal experiences with classical music for ClassicalMPR.org this year and I continue to pitch ideas to them. I’m presently working on an interview with a young composer for them.  I continue to search for other places that will pay me to write about subjects that interest me (or that will pay for fiction).

Yager Editing Services:
After dealing with the scammers last spring, I decreased my marketing and promo activity for this small online business. As a result of my Publishers Marketplace page, however, I received an inquiry for editing a novel last month. This put me face-to-face with something I hadn’t thought about before: the need to be 100% in support of the book in order to spend so much time editing it and in order to be fair and objective. The inquiry involved a book I could not be 100% behind, so I declined to work on it. I need to write something at this website that will clarify my position on what interests me and my need to be 100% behind the book in order to be an effective editor of it.

The Successful Patient:
Nothing has changed on this project — still on the back burner.

Part-time Job:
I continued to work part-time at the customer service job and the receptionist position. A raise in July was most welcome but wasn’t enough to offset my expenses. A good friend stepped up and offered a no-interest loan to pay my rent so I wouldn’t get evicted, and I accepted. I began looking for a fulltime front desk receptionist position and have had several interviews but still haven’t clinched the job for me. Since my financial situation is so precarious, I’ll be working harder at selling my possessions as well as promoting my writing, and my editing services.

Reading:
I met my 2016 Reading Challenge at GoodReads! Not yet certain if I’ll sign up for another in 2017. It has been helpful in giving me incentive to read more than I was. But I want my primary focus in 2017 to be writing fiction. I’ll continue to read, but perhaps not as much as I return to journal writing, for example, and work on fiction in the evenings.

Health Update:
Autoimmune fatigue continues to challenge my schedule every day.  My very slow taper off prednisone continues, and the lower the dose, the more I experience joint pain with occasional tiny flares of my other autoimmune issues. So far, I’ve been able to control it all. I’m also working on getting off some other medications. Dealing with my medical insurance company takes more time than I’d like, and I have to say that they definitely do not make it easy for their customers. I’ve begun my favorite stair exercise (to music) and plan to move my body more through walking, yoga, and Falun gong practice in 2017. Since writing is such a sedentary activity, it’s important to get up and move on a regular basis.

That Time Again: Writing Update for June 2016

Summer has arrived with a vengeance this week!  Yesterday was 91 degrees here with dewpoints in the 60’s and intensely oppressive.  But I love the longer days of light and feel more energized to write during the summer.  I promised myself last December that I’d do a better job of posting updates about every six months or so, whether or not anything had changed. While nothing extraordinary has happened since last December, nothing terrible has occurred either.  Not that I lead a boring life, or maybe I do….

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Perceval Novels:
More reviews at Amazon for Perceval’s Secret and I’ve asked several other book reviewers to review it for me. Charles Ray gave it a nice review here. Sales continue to be slow at Amazon, and none at Barnes & Noble or Kobo.  I found the novel on sale at an online store that I had not asked to sell it, but learned after contacting them that they have a selling agreement with Kobo.  If you have not yet bought your copy (only $2.99!), please do, and give it a read.  The reviews continue to be good to excellent!  I’d love to hear from readers through reviews at Amazon and B&N, or at Goodreads.

As for the other novels in the series, I’ve pulled out all my files for Perceval’s Shadow, the second novel in the series. My plan is to revise it this summer, then move on to finish the first draft of Perceval in Love, the third book (I have half the first draft done already).  I continue to write notes as I’ve gotten ideas about the other novels.  I’ve decided to definitely set Novel 4 in America as a contrast to Evan’s life in Austria.

Marketing:
Working as hard as time allows on marketing and promo for Perceval’s Secret this year.  Doing a lot of research into free marketing and promo, especially online.  I need to talk more about the novel and hand out the postcards for it far more than I do.  Still need to utilize the marketing/advertising tools at GoodReads, LinkedIn and Publishers Marketplace.  Time has not been kind to me.  I continue to promote the novel on Twitter and Facebook.  I’ve been writing more posts at the Perceval Novels Facebook page, too.  Please go and like it, and visit often for updates on the novels.

Indiegogo Project:
The credit card debt I’d been carrying from production, publication, and marketing expenses that I incurred to publish Perceval’s Secret as an e-book has been transferred to a different credit card to take advantage of 0% interest for 15 months.  I’m now paying off the principal rather than having the interest eat into my payments, and I continue to pay more than the minimum each month.  This has been a huge step in the right direction.  I’ve also been revising my Indiegogo project — the website has changed the format for their project pages. I have it about half ready to launch now, and need to record videos for it.  I hate asking for financial help through crowdsource funding, but I don’t have the resources to deal with this all by myself.

Short Stories:
I continue work on the science fiction short story, Light the Way.  I’ve taken down the two stories that were on Wattpad, The Negligee and The Light Chamber, and will be revising The Negligee. I had one of those “lightning strikes” of an idea for that story, and I’m eager to work on it.

Essays:
At the end of last year, I decided to stop writing “Word Power” essays monthly for Mensagenda. It was a volunteer gig, and I really need to bring in more money with my writing. I continue to write posts at the Eyes on Life blog (as Gina Hunter) and here at Anatomy of Perceval.  My focus at the Gina Hunter blog has become a bit fluid: I continue to write “The Successful Patient” posts, but in addition I want to focus more on the experience of being one of the Working Poor, so it’ll be about economics, money, working, etc. I think.  Life as one of the 98%. This is still in development.

Paid Gigs:
I’ve written two essays about my personal experiences with classical music for ClassicalMPR.org so far this year.  I will continue to pitch ideas to them.  In addition, I continue to search for other places that will pay me to write about subjects that interest me (or that will pay for fiction).

Yager Editing Services:
I finally launched the website for this small business at the end of March.  Not long after, I received what I thought was my first project proposal for proofreading, but it turned out to be a guy trying to scam me out of about $3000.  Fortunately, I figured out the scam so I didn’t lose any money, but it was a very depressing and discouraging experience.  These scammers believe they don’t hurt anyone because they’re actually stealing from big banks, but that’s not true at all.  I was excited to have work for this business that would bring in good money that I really needed.  This scam hurt me a lot.  I’m not giving up, however.  I just stopped marketing and promoting the business. I know that I”ll need to ratchet that promo up again, probably at LinkedIn, Facebook and Twitter.

The Successful Patient:
I’ve been thinking about this memoir project a lot, even though it’s on a back burner this year.  I continue to be amazed by how my mind works.  I’d like to get something down on paper this year, to get it started.  I think it’d be an excellent book to have out there and would sell well. Its structure still bugs me.

Part-time Job:
I continue to work part-time at the customer service job this year. I’ve expanded that position into receptionist work at the same employer and am looking forward to a raise in July. I really enjoy the receptionist work, and I’ve been thinking that if I need to find a fulltime position, I’d look for a receptionist position (or maybe an editorial assistant).

Reading:
For 2016, I signed up at GoodReads for another Reading Challenge and chose 36 books to read over the year.  There’s a mix of books on the list of fiction and nonfiction, science fiction, mystery, and literary, books in my personal library, at the city library and on my computer.  A friend gave me an e-reader last December that I’ve loaded with ePub books.  It doesn’t accept Kindle books.  I find that I still prefer to read printed hard copy books, and I especially like to read on my work commutes.  How I’d love being paid to read!

Health Update:
I had several sick days in April with lung and GI issues that was apparently an allergic response to something in my living environment.  I’ve since begun a deep and thorough cleaning of my apartment, and my health has improved.  Otherwise, with autoimmune diseases, the most frustrating symptom is fatigue, and that’s been especially intense this year. Fatigue challenges my schedule every day.  I’m doing a very slow taper off prednisone to insure that I won’t have any disease flares, but I’m still experiencing muscle pain and joint pain that responds to heat nicely.  I’ve gotten out my yoga DVD, I’m walking a minimum of 30 minutes each day, and I’m figuring out where in my schedule to put the yoga and my Falun gong practice.

Promotion and Marketing

CCY_PercevalsSecretCvr_FNL-960x1280.131107Back in the spring of 2014, just after I’d published Perceval’s Secret, I spent over $3000 on marketing with AuthorBuzz but saw no return on that investment in terms of sales. As a result, I’m now carrying that marketing cost as a debt, along with all the other costs for the e-publication of the novel.  Sales of the novel haven’t increased, so I’m now in the process of finding the best way to pay off that debt.

In marketing terms, I know that one of the obstacles I must overcome is being an unknown author trying to market a first novel. What I have learned since the spring of 2014 is that this obstacle cannot be overcome by traditional marketing.  This obstacle requires marketing creativity.  And this is where I find myself today.

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At the moment, my only rule for promoting and marketing Perceval’s Secret is that it must be free.  So what are my free options?

Facebook: Yes, if you go the traditional route at Facebook, it will cost you.  But I’m learning that there are other ways, such as a free public page to promote the novel. I set one up back in 2014 and have been working on pulling in “likes” and readers ever since.  It is a much slower process than I expected.  So….

Recently, I joined an Independent Authors support group on Facebook.  It was free, but by invitation only.  I’d been following the blog for this group for some time — the posts there are helpful — and obtained an invitation through that.  Now I’m trying to carve out the time to participate at their Facebook page in order to keep Perceval’s Secret front and center there for the other participants.

Then I ran across another Facebook page that is devoted solely to promoting the books of independent authors.  It is for Speculative Fiction.  I plan to get Perceval’s Secret up there also.

Other Social Media: I’m not very good at using Twitter but I found a service  through another blogger that may be helpful.  Haven’t had the time to research it.  I need to do more at LinkedIn, too.  As a member of a lot of groups, though, that’s a daunting thought, especially with my limited time.  Still working on finding ways to fit more social media into my schedule and not lose writing time.

Photo courtesy Mashable.com

Photo courtesy Mashable.com

Bloggers: I would love to attract the attention of book bloggers interested in Speculative Fiction who’d be willing to read Perceval’s Secret and review it.  I’m in the process of compiling a list.  Then I’ll approach them via e-mail, I think.

Book Reviews: I continue to seek out review opportunities.  Just sent the novel to a reviewer.  I need to do more work at Goodreads in support of this promotion.  I’ve encouraged readers I hear from to write reviews either at Amazon or B&N/Nook, where they bought their copy, but many don’t feel qualified.  All it takes is a couple sentences like “I read the novel and disliked/liked/loved it because…. I’d recommend/not recommend it.”

Word of Mouth: This can be the best and most effective kind of promotion, but is notoriously uncontrollable.  When I’ve heard from readers, I’ve heard nothing but positive comments about the novel.  I’ve encouraged these readers to tell their friends, family, post on Facebook, Twitter, etc.  How to ratchet up the “buzz” on the book? Still looking for good ideas here that are free.

Other ideas: I recently read an article from NPR about Andy Weir’s experience with The Martian.  It gave me some ideas that I’m following up on.  First was to get my novel in front of the audiobook publishers that published Weir’s novel.  I’d been so focused on print publication, I’d forgotten about other formats.

So the promo/marketing work goes on.  I’m always looking for new ideas and things I could do for free, so I’m open to any suggestions that may have worked for you.  Please put your ideas in the comments section below and send me an e-mail.  Thanks!

 

Do You Make Money Writing?

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Recently, I read this short article in E. Hope Clark’s newsletter Funds for Writers (from her Funds for Writers website where you can sign up for it) and it really resonated with me.  I thought I’d share it here.

DO YOU MAKE ANY MONEY WRITING?

If you haven’t been asked this question, you will. Family, especially, are noted for asking if the time you invest in your work is worth the money derived from it. It’s as if you are choosing to make what you do. It’s as if you are too stupid to walk away when it’s the last thing you want to do.

So, let’s empower you a bit. 

The next time someone brings this question up, turn it around. Ask what they make in their job. Then ask if it’s the best they can make. Ask if they feel shortchanged. And when they say they deserve to make more, ask them why they aren’t hunting for another job. Then ask if the time they spend on their job is worth the money derived from it. Why are they working that job if they aren’t being compensated properly?  

Chances are, they’ll tell you they have no choice. They need the work. They need the money. They hope to make more. They haven’t been able to find other work. They’d leave if they could. Whatever the excuse, they will say the last thing they can do is quit. So, chances are they’ll also add that they sure wish they could leave because they hate their situation, hate the boss, hate the grind. How do I know? Because 80 percent of people in the world hate their job.

That’s when you say that you don’t make what you’d like to make either, but heaven forbid you have to quit because you love it so much. As a matter of fact, you are thrilled to be doing something you intensely enjoy, and it helps compensate for not making more money. On those days you feel you haven’t been paid enough, you still smile because thank goodness you are working in a profession you adore. That alone makes it all worthwhile.

And then you add . . . you hope you never have to retire from it.

That’ll shut them up.

 
Thanks, Hope, for this much-needed tip for dealing with people who want to know how much money I make with my writing!