Last week I wrote about promotional options for older books and factors to think about before launching a promotion, based on an article I’d read in the June 2017 issue of The Writer by Brian Feinblum entitled “Shelf Life: How to Promote an Older Book.” This week, it’s time for me to look at my strategy compared with what Feinblum suggests in his article.
Updating the Book
Feinblum spends a lot of time in his article on this option. Updating means taking the book off sale first, then doing revisions, changing the cover and/or cover copy, changing the price, among other possible changes. If there’s significant revisions to the text, the updated edition could qualify for its own ISBN and its own publication launch. Updating also includes publishing other editions such as an audiobook.
As I’ve mentioned on this blog before, my goal is to publish a paperback edition of Perceval’s Secret. I’ve been considering what I’d need to do to accomplish this goal once I’ve paid off my debt. First, I’d need to format the book for paperback publication. I’d probably return to the people who formatted my manuscript for the e-book. I’d need to return to my cover designer and request a full cover, i.e. front, spine, and back. I’d need to write the back cover copy, including any positive blurbs from existing reviews. I already have an ISBN for a paperback edition. Finally, I’d need to choose where/how to publish the paperback. Right now, CreateSpace is at the top of my list, but I’d want to research other possibilities.
While updating a book or publishing a different edition would provide the opportunity for another launch, there is a cost associated – I have yet to do a cost estimate for each step – as well as a time cost.
Write a Spin-off Version
This option requires writing another book. While this is a good idea, it has the same costs in time and money that updating the book has. I’ve played around with writing a novel in which Bernie Brown is the protagonist – maybe a prequel type novel – or a novel that explores the relationship between Evan’s father, Randall, and Evan’s mentor, the composer Joseph Caine. For the moment, however, I need to focus on finishing the remaining novels in the Perceval series first. It’s possible that getting the second and third books out into the world will help sell the first.
Sell Foreign Rights
Actually selling foreign rights, film rights, audio book rights, or any of the other rights I own for Perceval’s Secret could give the book a boost in attention and sales. Feinblum suggests it could be easier to sell in smaller countries or just other countries. If it becomes a bestseller in another country, that could be an effective selling point for the book in America. There is a logistical issue with this option – I don’t have the connections necessary to sell foreign or any other rights. I suppose if I had a literary agent, he or she could assist with this, but I don’t have one at the moment.
Tie the Book to Current Events
I have been utilizing this option as much as possible, especially at the Perceval Novels Facebook page where I post news stories and then comment on how Perceval’s Secret is related. I’ve also written posts at this blog tying the novel to current events. It’s been kind of spooky at times that political events or trends that I had imagined for my America 2048 have been happening.
Why would a stranger care about this book?
This ultimately is the question every writer needs to be able to answer for marketing and promotion. What is the primary benefit of this “product” for the consumer? For Perceval’s Secret, the reasons for a stranger to care about this book would include an imaginative view of the near future, an interesting and different setting in the world of classical music, suspense, twisty surprises, and a story that will stick to your bones.
Here are My Resources that offer opportunities for free promotion:
- Facebook Page
- Anatomy of Perceval Blog
- GoodReads: encourage followers
- Amazon Author Page
- BookBub Author Page and promotions related to it
- Publishers Marketplace
- Book Reviews
- Gina Hunter’s Blog: Eyes on Life
My next task is to take my resources and develop a promotions plan using them. Then to implement the plan over the next 2-3 months. I’ve already signed up for a promotion at BookBub to increase my followers there to get some attention.
It’s been a very helpful exercise to go through Brian Feinblum’s article and ask myself how his ideas and suggestions relate to my promotion efforts for Perceval’s Secret. I hope my exercise has given you thoughts and ideas for your own promotion efforts!