Tag Archives: promotion

Lengthening Shelf Life Part 2

Last week I wrote about promotional options for older books and factors to think about before launching a promotion, based on an article I’d read in the June 2017 issue of The Writer by Brian Feinblum entitled “Shelf Life: How to Promote an Older Book.” This week, it’s time for me to look at my strategy compared with what Feinblum suggests in his article.

Updating the Book

Feinblum spends a lot of time in his article on this option. Updating means taking the book off sale first, then doing revisions, changing the cover and/or cover copy, changing the price, among other possible changes. If there’s significant revisions to the text, the updated edition could qualify for its own ISBN and its own publication launch. Updating also includes publishing other editions such as an audiobook.

As I’ve mentioned on this blog before, my goal is to publish a paperback edition of Perceval’s Secret. I’ve been considering what I’d need to do to accomplish this goal once I’ve paid off my debt. First, I’d need to format the book for paperback publication. I’d probably return to the people who formatted my manuscript for the e-book. I’d need to return to my cover designer and request a full cover, i.e. front, spine, and back. I’d need to write the back cover copy, including any positive blurbs from existing reviews. I already have an ISBN for a paperback edition. Finally, I’d need to choose where/how to publish the paperback. Right now, CreateSpace is at the top of my list, but I’d want to research other possibilities.

While updating a book or publishing a different edition would provide the opportunity for another launch, there is a cost associated – I have yet to do a cost estimate for each step – as well as a time cost.

 Write a Spin-off Version

This option requires writing another book. While this is a good idea, it has the same costs in time and money that updating the book has. I’ve played around with writing a novel in which Bernie Brown is the protagonist – maybe a prequel type novel – or a novel that explores the relationship between Evan’s father, Randall, and Evan’s mentor, the composer Joseph Caine. For the moment, however, I need to focus on finishing the remaining novels in the Perceval series first. It’s possible that getting the second and third books out into the world will help sell the first.

 Sell Foreign Rights

Actually selling foreign rights, film rights, audio book rights, or any of the other rights I own for Perceval’s Secret could give the book a boost in attention and sales. Feinblum suggests it could be easier to sell in smaller countries or just other countries. If it becomes a bestseller in another country, that could be an effective selling point for the book in America. There is a logistical issue with this option – I don’t have the connections necessary to sell foreign or any other rights. I suppose if I had a literary agent, he or she could assist with this, but I don’t have one at the moment.

 Tie the Book to Current Events

I have been utilizing this option as much as possible, especially at the Perceval Novels Facebook page where I post news stories and then comment on how Perceval’s Secret is related. I’ve also written posts at this blog tying the novel to current events. It’s been kind of spooky at times that political events or trends that I had imagined for my America 2048 have been happening.

Why would a stranger care about this book?

This ultimately is the question every writer needs to be able to answer for marketing and promotion. What is the primary benefit of this “product” for the consumer? For Perceval’s Secret, the reasons for a stranger to care about this book would include an imaginative view of the near future, an interesting and different setting in the world of classical music, suspense, twisty surprises, and a story that will stick to your bones.

 Here are My Resources that offer opportunities for free promotion:

  • Facebook Page
  • Anatomy of Perceval Blog
  • LinkedIn
  • GoodReads: encourage followers
  • Amazon Author Page
  • BookBub Author Page and promotions related to it
  • Publishers Marketplace
  • Book Reviews
  • Gina Hunter’s Blog: Eyes on Life

 My next task is to take my resources and develop a promotions plan using them. Then to implement the plan over the next 2-3 months.  I’ve already signed up for a promotion at BookBub to increase my followers there to get some attention.

It’s been a very helpful exercise to go through Brian Feinblum’s article and ask myself how his ideas and suggestions relate to my promotion efforts for Perceval’s Secret. I hope my exercise has given you thoughts and ideas for your own promotion efforts!




Being a Creative Writer in 2017

Yesterday, while cleaning out e-mail, I ran across several Funds for Writers newsletters I hadn’t yet gone through. One contained a brief musing from Hope Clark on “How to Make Time for Writing.” What really caught my eye were these 2 sentences: “When someone thinks writing is about squeezing it into an already busy schedule, they’ve already discounted it (the writing). Instead, writing ought to simply be more important than something they are already doing, and they stop doing that other thing because it just makes sense.”  To which I thought, “Clearly, Hope Clark doesn’t need to work to pay the bills like most writers in 2017.” Usually that “something they are already doing” is a fulltime job because writing doesn’t pay the bills.

Clark goes on to say: “Fulltime money means fulltime writing, and even so, fulltime writers struggle making enough income to live on.” I’ve been a fulltime writer. Most years I made $0 income from writing and lived off my retirement savings while I continued to write and seek out paying markets. The reality is that getting paid for writing, especially writing fiction, is a tremendous struggle nowadays, and I suspect it always has been. But you can write for free all you want on the internet of course, and websites will welcome your writing.

If you are a writer with a fulltime job to pay the bills like me, you know what I’m talking about. I’m fortunate if I can get an hour a day for writing, and afternoons on the weekends. That’s for the writing and research for writing. That doesn’t include marketing for Perceval’s Secret or promotion for it, networking for shorter pieces like essays and short stories, or reading.  I’m fortunate to have a commute of about 40 minutes in the mornings and 60 minutes in the evenings, so I’m able to read on the bus. If I didn’t have that commuting time, I’d not be reading either. I’ve thought of writing on the bus, but handwriting is hard because of the stops and starts, and bringing my laptop on the bus when I don’t use it at work ends up being too heavy and too much, and too much of a risk it’ll be damaged or stolen.

So, it’s fine to dream about writing fulltime, make money with your writing, and maybe even having a substantial readership someday. To get there you need not only hard work but time in which to do that hard work. Being a creative writer in 2017 means that you will be expected to do everything yourself: writing, publishing, marketing, promotion, and perhaps even distribution although Amazon has made distribution much easier as well as other online sites. And going into debt to do it all.

If you choose to go the traditional publishing route, you’ll need to secure representation from a literary agent which means research, writing query letters, sending query e-mails, and repeat. You could also research publishers to find out which ones publish your genre and accept unagented manuscripts. If you get an agent, then that agent starts shopping your manuscript around. Chances are, you’ll be asked to do more revision work on it as well. Let’s say your agent lands a publishing deal for you. The publisher’s editor now takes over your manuscript, perhaps will request more revision work. Writers working for the first time with a publisher won’t generally be given any say in the title of the book, the cover, and production decisions like font. You will be expected though by the publisher to market and promote the hell out of your book because the publisher won’t. But you won’t have to set up distribution yourself.

This is the reality of being a creative writer in 2017. And in my humble opinion, it’s perfectly OK to squeeze in writing in my busy schedule whenever I can because I need to write, I need to market my writing, and I need to keep writing. That is not discounting writing at all. I’m saying it’s important and as much a part of my life as the job I have to pay the bills.

Do you squeeze writing into your busy schedules? How do you do it? Do you think that’s discounting your writing?




How do you choose books to buy?

“Success is the ability to go from one failure to another with no loss of enthusiasm.”  — Winston Churchill

Sam Shepard

In another word, perseverance.  Success and what it means has been in the back of my mind this week.  Sam Shepard died as the week began, and reading about his life as a playwright, writer, and actor proved provocative to my mind. Shepard told an interviewer once that he felt most comfortable in the theater, writing for the theater. That made me ask myself where do I feel most comfortable in my creative life? How does that feeling relate to production and success? I know I am happiest when I am writing fiction.

This morning, I ran across a short essay by Hope Clark, a mystery writer who has a well-known newsletter called Funds for Writers. In this essay, Clark wrote about what the most important thing is about being a writer.  Is it getting credit for writing and publishing? Or is it giving the world a great story experience?

My next thought was that maybe success could be measured in just how great the story experience was that you’ve created. But how does anyone know that? And could one person’s great story experience be another’s failed story experience? Today, for example, I finished reading a novel that has won rave reviews and that I’d heard friends and acquaintances rave about for a long time.  I didn’t think it was that great at all.

I don’t rely solely on what my friends and acquaintances recommend when I’m looking for a great story. I read reviews, I subscribe to the NY Times Book Review newsletter, as well as reading the review sections of other papers and magazines. I have to admit that I don’t pay much attention to marketing blurbs or any kind of promotional pitches. What I pay attention to are the descriptions of the novel’s story, and then a little to genre. I love books, though, that blend genres or bend them. So I guess it’s important to know your own taste and interests before going off to Amazon or a bricks and mortar store to buy books. I do miss bricks and mortar bookstores where I could wander around and actually see, touch, and smell the books!

In her essay, Clark describes the kind of promotional copy that will turn her off a book, and the kind of promotional copy that will spark her interest. Her ultimate point in the essay, though, is that authors need to remember their responsibility to readers, i.e. to provide them with a great story they’ll be glad they paid good money for and spent their time reading. That whatever they say in their pitches and promotions, they focus on the story.

So, Mr. Churchill, I think I’d define success for a writer in this way: Committed to writing the best you can, knowing what makes your stories great,  giving your readers one great story after another, and attaining the recognition of being a writer who produces great stories, i.e. the kind of stories that people want to buy and read.

What draws you to a book? How do you choose the books you buy? What was the last great story you read? Please respond in the comments section!


That Time Again: Writing Update for June 2016

Summer has arrived with a vengeance this week!  Yesterday was 91 degrees here with dewpoints in the 60’s and intensely oppressive.  But I love the longer days of light and feel more energized to write during the summer.  I promised myself last December that I’d do a better job of posting updates about every six months or so, whether or not anything had changed. While nothing extraordinary has happened since last December, nothing terrible has occurred either.  Not that I lead a boring life, or maybe I do….


Perceval Novels:
More reviews at Amazon for Perceval’s Secret and I’ve asked several other book reviewers to review it for me. Charles Ray gave it a nice review here. Sales continue to be slow at Amazon, and none at Barnes & Noble or Kobo.  I found the novel on sale at an online store that I had not asked to sell it, but learned after contacting them that they have a selling agreement with Kobo.  If you have not yet bought your copy (only $2.99!), please do, and give it a read.  The reviews continue to be good to excellent!  I’d love to hear from readers through reviews at Amazon and B&N, or at Goodreads.

As for the other novels in the series, I’ve pulled out all my files for Perceval’s Shadow, the second novel in the series. My plan is to revise it this summer, then move on to finish the first draft of Perceval in Love, the third book (I have half the first draft done already).  I continue to write notes as I’ve gotten ideas about the other novels.  I’ve decided to definitely set Novel 4 in America as a contrast to Evan’s life in Austria.

Working as hard as time allows on marketing and promo for Perceval’s Secret this year.  Doing a lot of research into free marketing and promo, especially online.  I need to talk more about the novel and hand out the postcards for it far more than I do.  Still need to utilize the marketing/advertising tools at GoodReads, LinkedIn and Publishers Marketplace.  Time has not been kind to me.  I continue to promote the novel on Twitter and Facebook.  I’ve been writing more posts at the Perceval Novels Facebook page, too.  Please go and like it, and visit often for updates on the novels.

Indiegogo Project:
The credit card debt I’d been carrying from production, publication, and marketing expenses that I incurred to publish Perceval’s Secret as an e-book has been transferred to a different credit card to take advantage of 0% interest for 15 months.  I’m now paying off the principal rather than having the interest eat into my payments, and I continue to pay more than the minimum each month.  This has been a huge step in the right direction.  I’ve also been revising my Indiegogo project — the website has changed the format for their project pages. I have it about half ready to launch now, and need to record videos for it.  I hate asking for financial help through crowdsource funding, but I don’t have the resources to deal with this all by myself.

Short Stories:
I continue work on the science fiction short story, Light the Way.  I’ve taken down the two stories that were on Wattpad, The Negligee and The Light Chamber, and will be revising The Negligee. I had one of those “lightning strikes” of an idea for that story, and I’m eager to work on it.

At the end of last year, I decided to stop writing “Word Power” essays monthly for Mensagenda. It was a volunteer gig, and I really need to bring in more money with my writing. I continue to write posts at the Eyes on Life blog (as Gina Hunter) and here at Anatomy of Perceval.  My focus at the Gina Hunter blog has become a bit fluid: I continue to write “The Successful Patient” posts, but in addition I want to focus more on the experience of being one of the Working Poor, so it’ll be about economics, money, working, etc. I think.  Life as one of the 98%. This is still in development.

Paid Gigs:
I’ve written two essays about my personal experiences with classical music for ClassicalMPR.org so far this year.  I will continue to pitch ideas to them.  In addition, I continue to search for other places that will pay me to write about subjects that interest me (or that will pay for fiction).

Yager Editing Services:
I finally launched the website for this small business at the end of March.  Not long after, I received what I thought was my first project proposal for proofreading, but it turned out to be a guy trying to scam me out of about $3000.  Fortunately, I figured out the scam so I didn’t lose any money, but it was a very depressing and discouraging experience.  These scammers believe they don’t hurt anyone because they’re actually stealing from big banks, but that’s not true at all.  I was excited to have work for this business that would bring in good money that I really needed.  This scam hurt me a lot.  I’m not giving up, however.  I just stopped marketing and promoting the business. I know that I”ll need to ratchet that promo up again, probably at LinkedIn, Facebook and Twitter.

The Successful Patient:
I’ve been thinking about this memoir project a lot, even though it’s on a back burner this year.  I continue to be amazed by how my mind works.  I’d like to get something down on paper this year, to get it started.  I think it’d be an excellent book to have out there and would sell well. Its structure still bugs me.

Part-time Job:
I continue to work part-time at the customer service job this year. I’ve expanded that position into receptionist work at the same employer and am looking forward to a raise in July. I really enjoy the receptionist work, and I’ve been thinking that if I need to find a fulltime position, I’d look for a receptionist position (or maybe an editorial assistant).

For 2016, I signed up at GoodReads for another Reading Challenge and chose 36 books to read over the year.  There’s a mix of books on the list of fiction and nonfiction, science fiction, mystery, and literary, books in my personal library, at the city library and on my computer.  A friend gave me an e-reader last December that I’ve loaded with ePub books.  It doesn’t accept Kindle books.  I find that I still prefer to read printed hard copy books, and I especially like to read on my work commutes.  How I’d love being paid to read!

Health Update:
I had several sick days in April with lung and GI issues that was apparently an allergic response to something in my living environment.  I’ve since begun a deep and thorough cleaning of my apartment, and my health has improved.  Otherwise, with autoimmune diseases, the most frustrating symptom is fatigue, and that’s been especially intense this year. Fatigue challenges my schedule every day.  I’m doing a very slow taper off prednisone to insure that I won’t have any disease flares, but I’m still experiencing muscle pain and joint pain that responds to heat nicely.  I’ve gotten out my yoga DVD, I’m walking a minimum of 30 minutes each day, and I’m figuring out where in my schedule to put the yoga and my Falun gong practice.


Promotion and Marketing

CCY_PercevalsSecretCvr_FNL-960x1280.131107Back in the spring of 2014, just after I’d published Perceval’s Secret, I spent over $3000 on marketing with AuthorBuzz but saw no return on that investment in terms of sales. As a result, I’m now carrying that marketing cost as a debt, along with all the other costs for the e-publication of the novel.  Sales of the novel haven’t increased, so I’m now in the process of finding the best way to pay off that debt.

In marketing terms, I know that one of the obstacles I must overcome is being an unknown author trying to market a first novel. What I have learned since the spring of 2014 is that this obstacle cannot be overcome by traditional marketing.  This obstacle requires marketing creativity.  And this is where I find myself today.


At the moment, my only rule for promoting and marketing Perceval’s Secret is that it must be free.  So what are my free options?

Facebook: Yes, if you go the traditional route at Facebook, it will cost you.  But I’m learning that there are other ways, such as a free public page to promote the novel. I set one up back in 2014 and have been working on pulling in “likes” and readers ever since.  It is a much slower process than I expected.  So….

Recently, I joined an Independent Authors support group on Facebook.  It was free, but by invitation only.  I’d been following the blog for this group for some time — the posts there are helpful — and obtained an invitation through that.  Now I’m trying to carve out the time to participate at their Facebook page in order to keep Perceval’s Secret front and center there for the other participants.

Then I ran across another Facebook page that is devoted solely to promoting the books of independent authors.  It is for Speculative Fiction.  I plan to get Perceval’s Secret up there also.

Other Social Media: I’m not very good at using Twitter but I found a service  through another blogger that may be helpful.  Haven’t had the time to research it.  I need to do more at LinkedIn, too.  As a member of a lot of groups, though, that’s a daunting thought, especially with my limited time.  Still working on finding ways to fit more social media into my schedule and not lose writing time.

Photo courtesy Mashable.com

Photo courtesy Mashable.com

Bloggers: I would love to attract the attention of book bloggers interested in Speculative Fiction who’d be willing to read Perceval’s Secret and review it.  I’m in the process of compiling a list.  Then I’ll approach them via e-mail, I think.

Book Reviews: I continue to seek out review opportunities.  Just sent the novel to a reviewer.  I need to do more work at Goodreads in support of this promotion.  I’ve encouraged readers I hear from to write reviews either at Amazon or B&N/Nook, where they bought their copy, but many don’t feel qualified.  All it takes is a couple sentences like “I read the novel and disliked/liked/loved it because…. I’d recommend/not recommend it.”

Word of Mouth: This can be the best and most effective kind of promotion, but is notoriously uncontrollable.  When I’ve heard from readers, I’ve heard nothing but positive comments about the novel.  I’ve encouraged these readers to tell their friends, family, post on Facebook, Twitter, etc.  How to ratchet up the “buzz” on the book? Still looking for good ideas here that are free.

Other ideas: I recently read an article from NPR about Andy Weir’s experience with The Martian.  It gave me some ideas that I’m following up on.  First was to get my novel in front of the audiobook publishers that published Weir’s novel.  I’d been so focused on print publication, I’d forgotten about other formats.

So the promo/marketing work goes on.  I’m always looking for new ideas and things I could do for free, so I’m open to any suggestions that may have worked for you.  Please put your ideas in the comments section below and send me an e-mail.  Thanks!